Buyology: Truth and Lies About Why We Buy

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How much do we know about why we buy? What truly influences our decisions in todays message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, were barely aware of them?In BUYOLOGY, Lindstrom, who was voted one of Time Magazines most influe 
 
 

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28.05.2017

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Pages count408
File size3 Mb
eBook formatHardcover, (torrent)En
Book rating4.3 (6 votes)
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